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Becoming, Doing, Being: GenAI and the Promise of Professional Identity in Law

Abstract

The legal profession offers its members a special identity in exchange for prolonged education and regulatory oversight. This article explores how the emergence of generative artificial intelligence (GenAI) challenges that promise – particularly for new entrants – and the profession’s meaning and value. A key contribution of the article is to bridge two bodies of scholarship: the literature on institutional change (professional versus/and other logics and modes) and the growing research on technology in the professions. By bringing these together and drawing on the existing empirical research, we analyse how GenAI interacts with the processes of ‘becoming’, ‘doing’ and ‘being’ a lawyer – encompassing socialisation, tasks, motivation and esteem. Rather than treating GenAI as a singular threat or solution, we conceptualise its impacts as dependent on its melding with and reshaping existing professional and other belief systems and in certain workplace contexts. We argue that GenAI will reshape the profession’s core promise – what it offers to its members, and by extension, to the state and wider society. In doing so, we raise critical questions: Will aspiring lawyers still be motivated to undertake extensive education and remain in the regulatory fold if the traditional professional payoff becomes more ambiguous? And is the profession capable of imagining new professional identities?

Published: 2025-10-14
Issue:Online First
Section: Articles
How to Cite
Bell, Felicity, and Justine Rogers. 2025. “Becoming, Doing, Being: GenAI and the Promise of Professional Identity in Law”. Law, Technology and Humans, October. https://doi.org/10.5204/lthj.4120.

Author Biographies

University of New South Wales
Australia Australia

Dr Felicity Bell is the Deputy Director of the Centre for the Future of the Legal Profession and a Senior Lecturer at UNSW Law + Justice at the University of New South Wales, Sydney, Australia. UNSW created the Centre to lead Australia in future-focused research on the legal profession and executive education programs for lawyers. It serves as a space for legal professionals to converge, exchange ideas, foster dialogue, and identify opportunities and challenges in the legal landscape. Felicity’s current research endeavours are focused on innovation and technology, especially artificial intelligence, and their multivariate impacts on the identity and professionalism of lawyers, including wellbeing; effect on the judiciary and court processes; access to justice; and empirical research across these topics. 

University of New South Wales
Australia Australia

Associate Professor Justine Rogers is a specialist in the history, workings, and future of the legal profession. Her research explores legal ethics and regulation; legal technology and innovation; lawyers’ identity and wellbeing; and legal education policy and practice. She has published widely in international journals and for government and practitioner audiences, with strong expertise in qualitative empirical research.

From 2018–2023, Justine was Deputy Director of the Law Society of NSW Future of Law and Innovation in the Profession (FLIP) research stream, a strategic partnership between the NSW Law Society and UNSW Sydney. She was previously a chief investigator in an Australian Research Council Linkage grant on professionalism and professional regulation in the 21st century. Justine is also an award‑winning educator and teaches legal ethics and jurisprudence, at UNSW Law & Justice in Sydney, Australia.

Open Access Journal
ISSN 2652-4074